We made our first shirt for men. It only took two months of “we should really do a men’s line” texts to get there.
It’s called God Has A Plan, and the whole idea behind it is simple: the same promise, said two different ways, at two different volumes.
Across the back, in bold type big enough to read from the next pew over: GOD HAS A PLAN arches over Jeremiah 29:11. That’s the loud version. It’s for whoever’s standing behind you in the checkout line, whether they were looking for a sermon or not.
Jeremiah 29:11 wasn’t written to someone having a good week, either. It was written to a nation sitting in exile, waiting out a captivity with no visible end date. The promise was never “this will be easy.” It was “this goes somewhere.” That’s the version we wanted on a shirt — not a good-vibes verse, one that’s actually been tested.
We couldn’t print the exact NIV wording, either. That translation is copyrighted, and we’d rather write our own line than hear from a publisher’s legal team. So the verse on the back is a paraphrase — same meaning, different words: “For I know the plans I have for you, declares the Lord — plans not to harm, but to give unto you prosperity and a tomorrow.” Close enough to the version you already know by heart that it’ll still land.
Then inside the collar, where only he will ever see it: “Ready for what awaits.” No verse number. No bold arching type. Just a line for the mornings when the plan doesn’t feel like it’s going anywhere yet, and the reminder needs to be private instead of printed across your chest for the room.
That’s the whole design logic in one shirt. Loud version on the back, for the room. Quiet version inside the collar, for him. Same promise, two distances, one piece of cotton.
We kept it restrained on purpose — bold type where it counts, and nothing else competing for attention. It comes in Natural, Heather Columbia Blue, Heather Military Green, Dark Grey Heather, and Black, and runs up to 5X, because a promise that size shouldn’t come with an asterisk about sizing.
The lifestyle shot for this one is a man standing outside a small white church at golden hour — not staring off into the distance like he’s lost something, but looking off to the side like he’s got somewhere to be. We’re done photographing men who look like they’ve given up. Waiting on a plan isn’t the same as looking like you’ve stopped believing in one.
This is the first shirt in what we’re building out for the men in your life, and we picked a good one to start with. If you’re shopping for your husband, your dad, or the guy who’s been quietly waiting on something longer than he’ll admit — this is the one. And if you’re the guy: we won’t tell anyone you needed the reminder more than the gift.